About CogniFit
CogniFit is the brainchild of internationally renowned cognitive psychologist Professor Shlomo Breznitz, who has over 30 year of experience in the field of brain research. Working with a team of other distinguished neuroscientists, Professor Breznitz developed a program of brain fitness training that is like no other. Based on his investigations and research, Professor Breznitz determined that brain fitness is an important key to maintaining an active and healthy life and that a regular program of effective cognitive training is the best way to achieve and maintain brain fitness.
Armed with this understanding, he established CogniFit in 1999. The company’s first product was designed to improve the cognitive skills that are involved in driving and it is now used to train beginning drivers in high schools throughout Israel. Since then, CogniFit has produced a variety of state-of-the-art applications that combine the latest discoveries about the human brain with advanced technology and communication techniques in order to assess, train, and enhance the 14 key cognitive abilities that are essential to optimum brain fitness.
CogniFit personalized brain fitness programs are unique because they begin with a personal assessment that determines the state of your cognitive health and then creates a training system that continuously charts your progress and adapts itself to your changing needs while you use it. No two people follow the same CogniFit brain fitness program. The exercises that you do are so remarkably effective because they have been tailored to provide you exactly the training you need to achieve optimum brain fitness.
The CogniFit team brings together professionals from many fields. All of our brain exercise programs were developed through the cooperative efforts of our multi-disciplinary workforce that includes psychologists, computer scientists and graphic designers. Every program has been meticulously tried and tested and demonstrated to be effective in improving daily cognitive functioning.
Based on its unique approach and continuing success, CogniFit is quickly becoming a world leader in developing a wide variety of powerful and effective brain exercise programs that promote cognitive health and lifetime brain fitness. CogniFit currently has offices near Haifa in Israel, as well as in Paris and Seattle, Washington.


