Seattle, WA – March 18, 2009 – CogniFit®, Ltd., the leading producer of personalized brain fitness programs, today revealed that 99.9% of 972 users showed improvement in at least one cognitive ability after one eight-week training cycle with CogniFit’s brain training software. The average number of abilities that improved was approximately eight for this group. This data was tracked by CogniFit’s personalized brain training software, which retains pre- and post-training anonymous user assessments. The validity of this assessment has been demonstrated as part of a study published in a peer reviewed journal. ⁱ

CogniFit Personal CoachTM exercises the brain across 14 key cognitive functions including planning, inhibition, visual perception, visual scanning, visual short term memory, speed and response time, working memory, awareness, time estimation, naming, spatial perception, eye-hand coordination, shifting and divided attention. All of these functions are essential but fragile cognitive processes that decline as people age. CogniFit’s study found that after just one training cycle, users improved cognitive skills in these areas including:

• Attention (shifting, divided attention) by an average of 12%
• Memory (Visual, STM, Working memory, naming) by an average of 13%
• Motor functions and Inhibition (hand-eye coordination, reaction time, inhibition) by an average of 18%
• Perception & Estimations (Visual Scanning, visual perception, time estimation, spatial perception) by an average of 14%
• After three cycles some users are improving over 40%

CogniFit’s programs are personalized to address individual strengths and weaknesses based on an initial baseline assessment. CogniFit is the only brain fitness software to offer a comprehensive baseline assessment, and this assessment plus the ongoing adjustment during training provides users a powerful advantage in training effectiveness. The assessment tasks are different from the training program tasks, so users don’t simply improve performance by “learning” how to do the tasks. Since the CogniFit assessment has been validated by independent researchers, this data shows that CogniFit users truly improve their cognitive function, not that they have simply learned how to do the tasks.

“We can say with confidence that customized training is more effective than generic training,” said Dr. Shlomo Breznitz, founder and President of CogniFit. “CogniFit offers the only brain fitness program that is personalized based on performance, and adapts in real time to the individual’s changing training needs. With over 99% of users showing improvement, this research shows that CogniFit’s personalized brain fitness programs do improve people’s cognitive fitness.”

About CogniFit, Ltd.

CogniFit brain fitness programs provide an assessment of the cognitive abilities that are most affected by aging, before creating personalized training programs. Based on more than 30 years of neuro-scientific research, CogniFit's scientifically-validated, patented brain fitness programs are personalized to each user's skills and needs to help enhance their cognitive performance and health. Shlomo Breznitz, Ph.D., founded CogniFit in 1999 with the goal of using the latest cognitive research to help people of all ages maintain and improve their quality of life through brain fitness assessment and training. Dr. Breznitz has had a long and distinguished academic career and has been at the forefront of cognitive training using a personal computer. CogniFit offers training programs for a wide range of cognitive skills needed for everyday functioning, as well as cognitive skills needed for specific activities such as driving.

The company also offers its training through selected partners including Aging with Grace and Young Drivers of Canada. To learn more about CogniFit, please call (206) 331-4449, or visit the website at www.cognifit.com.

For more information, press only:
Jody Peake, OnPR, o: (503) 802-4410, m: (503) 997-3907, jodyp@onpr.com

ⁱHaimov, Iris, Hanuka, Einat and Horowitz, Yael (2008) 'Chronic Insomnia and Cognitive Functioning Among Older Adults', Behavioral Sleep Medicine, 6:1, 32 - 54