NEW YORK, January 18, 2010 – CogniFit®, Inc., a leading maker of Brain Fitness Software (www.cognifit.com), launched CogniFit Personal Coach and a new website for Spanish-speaking users. The new software and website, at http://www.cognifit.com/es, will allow CogniFit to provide the large Latino community in the United States with comprehensive and up-to-date information about brain fitness, as well as brain training software in Spanish targeted at improving cognitive functions crucial to their everyday lives.

“Brain fitness and neuroplasticity are hot topics that will impact healthcare, insurance and longevity for all Americans, no matter their native tongue,” said Alvaro Fernandez of market researcher SharpBrains. “It is heartening to see innovative companies pay attention to the cognitive fitness needs of the growing Latino community.”

Although some brain fitness exercises are language-independent, for exercises such as naming, language is an essential element. The new Spanish-language version of CogniFit Personal Coach will allow Latinos to participate in the entire range of tasks available through the software. The Spanish website’s content will also include all of the scientific and product information that is currently available on the English website. CogniFit plans to launch French and German websites in 2010 as well.

“Dr. Breznitz founded CogniFit with the goal of providing brain fitness to help adults lead an active and healthy life,” said Michal Frenkiel, Vice President, Marketing at CogniFit. “Offering CogniFit Personal Coach to the large number of U.S. Spanish-speakers in their first language is a big step in helping us to achieve this goal on a larger scale.”

Latinos are one of the fastest-growing segments of the U.S. population, and some studies have indicated that Latino people may be more susceptible to Alzheimer's disease or dementia. Latinos also seem to show symptoms of Alzheimer's about seven years earlier than non-Latino Americans. Brain fitness is thought to build cognitive reserves, which can delay or decrease the symptoms of Alzheimer’s.

CogniFit Personal Coach tailors scientifically-validated cognitive training to meet the specific needs of individuals and adjusts the difficulty of the exercises during training to suit them. As a result, people using CogniFit software are challenged enough to improve their abilities – including Naming, Focused Attention, Visual Spatial Memory, Mental Flexibility and Executive Functions – but not frustrated by the software’s difficulty level. As users’ skills improve, the training also evolves.

About CogniFit
CogniFit brain fitness programs provide an initial baseline assessment of the cognitive abilities that are most affected by aging, before creating personalized training programs. No two training programs are the same. Based on more than 30 years of neuro-scientific research, CogniFit's scientifically validated, patented brain fitness programs are personalized to each user's skills and needs to help enhance their cognitive performance and health.

Shlomo Breznitz, PhD, founded CogniFit in 1999 with the goal of using the latest cognitive research to help people of all ages maintain and improve their quality of life through brain fitness assessment and training. Prof. Breznitz has had a long and distinguished academic career and has been at the forefront of cognitive training using a personal computer. CogniFit offers training programs for a wide range of cognitive skills needed for everyday functioning, as well as cognitive skills needed for specific activities such as driving.

To learn more about CogniFit, please visit the website at www.cognifit.com.

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For more information, press only:

Jody Peake, OnPR, o: (503) 802-4400, m: (503) 997-3907, cognifit@onpr.com